FaceBook page: effective marketing

The page I choose that effectively shares their product and engages with their customers was Coke.  The Coke FaceBook page has great visuals throughout the entire site.  They not only use photos but also videos to give more of a visual of the product.  They also use hashtags to get more involved with the customers.  To get even more involved they use small photo challenges with their followers and have a prize for the winners.  Overall Coke gives a great view of their product and also involves the consumer.

https://www.facebook.com/CocaColaUnitedStates?fref=ts